Innovate or Die? It’s true! … Recent Lessons from the US Oil and Gas Industry

Dr. Dana Wells | Game Changers Podcasts by GIM Institute

How can companies use innovation to survive in a traditional industry going through massive upheaval? Ask Dr. Dana Wells, President of Dana Wells & Associates, an intellectual capital management advisory and consulting firm that uses proprietary innovation frameworks to align business models, people, & tools to growth strategies

For the last 8 years, Dana has been working with the oil and gas industry. With many traditional energy companies going bankrupt in the wake of recent massive price fluctuations, the organizations that survived generally shifted from being product-centric to being customer-centric. Dana discusses how innovation and collaboration in many domains helped these companies to make this shift.

Dr. Dana Wells was interviewed by Mark Rennella.

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